The business of sports /

The business of sports / edited by Scott R. Rosner, Kenneth L. Shropshire. - Sudbury, Mass. : Jones and Bartlett Publishers, c2004. - xxvi, 776 p. ; 23 cm.

Includes bibliographical references and index.

Ownership -- Leagues : structure and background -- Leagues : revenue sharing and self-analysis -- Accounting, taxation, and bankruptcy -- Stadiums and arenas -- Media -- Licensed products -- Labor matters : unions -- Labor matters : athlete compensation -- Individual sports -- Start-up leagues and niche sports -- Sports franchise valuation -- Olympic sports -- History and structure -- The NCAA and conference affiliation -- Member institutions -- Gender equity -- Amateurism and reform -- Diversity -- Ethics -- Future challenges.

0763726214 (pbk. : alk. paper)

2004000685


Sports administration--United States.
Professional sports--Management.--United States
Administración deportiva.
Deportes profesionales.
Deportes--Organización y administración.

796/.06/91