The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories /
Rose, Frank, 1949-
The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose. - 1st ed. - New York : W.W. Norton & Co., c2011. - 354 p. ; 22 cm.
Includes bibliographical references (p. 321-333) and index.
The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.
Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
0393076016 (hbk.) 9780393076011 (hbk.)
2010038676
Internet entertainment industry--Social aspects.
Internet entertainment--Social aspects.
Internet marketing--Social aspects.
Entertainment computing--Social aspects.
Internet--Social aspects.
Internet--Aspectos sociales.
Innovaciones tecnológicas--Aspectos sociales.
Industria del entretenimiento--Mercadeo
TK 5105.888 / R795a 2011
306.4/802854678
The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose. - 1st ed. - New York : W.W. Norton & Co., c2011. - 354 p. ; 22 cm.
Includes bibliographical references (p. 321-333) and index.
The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.
Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
0393076016 (hbk.) 9780393076011 (hbk.)
2010038676
Internet entertainment industry--Social aspects.
Internet entertainment--Social aspects.
Internet marketing--Social aspects.
Entertainment computing--Social aspects.
Internet--Social aspects.
Internet--Aspectos sociales.
Innovaciones tecnológicas--Aspectos sociales.
Industria del entretenimiento--Mercadeo
TK 5105.888 / R795a 2011
306.4/802854678