The new medium of print : material communication in the Internet age /

Cost, Frank.

The new medium of print : material communication in the Internet age / Frank Cost. - Rochester, NY : RIT, Cary Graphic Arts Press, c2005. - xvi, 256 p. ; 22 cm. - Printing industry center series ; 1 .

Includes bibliographical references (p. 233-238) and index.

Content -- Formatting -- The print production input supply chain -- Printing processes -- Print finishing -- Print distribution -- The value of print -- Publishing -- Marketing communications -- Large format and outdoor advertising -- Advertising at the point of purchase -- Printing in the office -- Currency and security documents -- Apparel and decorative products -- Non-graphical applications of print -- A new industry emerges.

1933360038 9781933360034

2005014293


Printing--Technological innovations.
Printing--Social aspects.
Digital printing.
Electronic publishing.
Commercial art.
Visual communication.

Z249.3 / C67 2005

686.2