Reluctant capitalists : bookselling and the culture of consumption /

Miller, Laura J.

Reluctant capitalists : bookselling and the culture of consumption / Laura J. Miller. - Chicago : University of Chicago Press, 2006. - x, 316 s.

Includes bibliographical references and index.

Commercial culture and its discontents -- From dry goods merchant to Internet mogul : bookselling through American history -- Providing for the sovereign consumer : selecting and recommending books -- Designing the bookstore for the standardized consumer -- Serving the entertained consumer : the multifunction bookstore -- Bargaining with the rational consumer : selling the low-cost book -- The revolt of the retailers : independent bookseller activism -- Pursuing the citizen-consumer : consumption as politics

0226525902 (alk. paper) 9780226525907 (alk. paper)

2005024219


Bokhandel--Fèorenta staterna.
Bokhandlare--Fèorenta staterna.
Bèocker--inkèop.
Konsumentfrêagor--Fèorenta staterna.
Book trade--purchasing--USA.
Consumption--social aspects--USA.
Consumer behaviour--USA.
Booksellers and bookselling--United States.
Bookstores--United States.
Books--Purchasing--United States.
Books and reading--United States.
Consumption (Economics)--Social aspects--United States.
Consumer behavior--United States.

Z471 / .M64 2006

381/.45002/0973

655 658.7 330.567 159.9