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Sports marketing : competitive business strategies for sports /

Brooks, Chris

Sports marketing : competitive business strategies for sports / Christine M. Brooks. - Englewood Cliffs, N.J. : Prentice Hall, c1994. - xiii, 333 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0138358931 9780138358938

LCCN: 93039462

Subjects--Topical Terms:
Sports--Marketing.--United States
Sports--Economic aspects--United States.
Sports--Marketing.--âEtats-Unis
Sports--Aspect âeconomique--âEtats-Unis.
Sports--Organisation et administration--âEtats-Unis.
Sports--Aspect âeconomique--âEtats-Unis.

LC Class. No.: / .B76 1994

Dewey Class. No.: 338.4/7796

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