The ultimate assist : the relationship and broadcast strategies of the NBA and television networks /

Fortunato, John A.

The ultimate assist : the relationship and broadcast strategies of the NBA and television networks / John A. Fortunato. - Cresskill, N.J. : Hampton Press, 2001. - xix, 258 p. ; 24 cm. - The Hampton Press communication series .

Includes bibliographical references (p. 241-248) and indexes.

1572734078 (cloth) 9781572734074 (cloth) 1572734086 (pbk.) 9781572734081 (pbk.)

2001039539

GBA2-Z9035


National Basketball Association.


Television broadcasting of sports.

/ F745u 2001

070.4/4979632364/0973