Make your story really stinkin' big : how to go from concept to franchise and make your story last for generations /

Howard, Houston, 1979-

Make your story really stinkin' big : how to go from concept to franchise and make your story last for generations / Houston Howard. - xxix, 172 pages ; 23 cm

Machine generated contents note: ACKNOWLEDGMENTS -- WHY YOU SHOULD READ THIS BOOK -- FOREWORD BY ROBERT PRATTEN -- A FEW THINGS TO GET OUT OF THE WAY -- WHY I DECIDED TO WRITE THE BOOK -- CHAPTER 1: GET ON YOUR SOAPBOX! -- CHAPTER 2: BUILD YOUR CHARACTERS A HOUSE TO LIVE IN -- CHAPTER 3: TIME TO FINISH THE HOUSE -- CHAPTER 4: WHAT'S THE STORY OF YOUR WORLD? -- CHAPTER 5: THE STORIES WITHIN THE STORY -- CHAPTER 6: SPREAD 'EM! -- CHAPTER 7: ALL HAIL THE RAT KING -- CHAPTER 8: UP, UP, AND AWAY -- CHAPTER 9: SO, NOW WHAT? -- CHAPTER 10: SOME SAGE ADVICE -- ABOUT THE AUTHOR.

"A creative, yet straightforward manual on how to take one concept and turn it into a franchise that will last generations. Houston Howard's "360 Story Weaving Process" is revealed with step-by-step instructions on how to best intersect entertainment, marketing, and technology"--

9781615931552 (pbk.)


Motion picture authorship.
Autoría en cine
Motion picture plays--Technique.
Guiones cinematográficos--Técnicas
Cine--Producción y dirección

PN 1996 / H849m 2013

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