Minitrends : how innovators & entrepreneurs discover & profit from business & technology trends /
Vanston, John H.
Minitrends : how innovators & entrepreneurs discover & profit from business & technology trends / by John H. Vanston with Carrie Vanston. - Austin, Tex. : Technology Futures, Inc., 2010. - xxii, 190 p. ; ill. ; 23 cm.
"Between megatrends & microtrends lie minitrends: emerging business opportunities in the new economy." Includes index.
Part I: The value of minitrends --
Importance of minitrends --
Part II: Uncovering minitrends --
Searching for minitrends --
Where to search for minitrends --
Part III: Some attractive minitrends --
Minitrends for individuals --
Minitrends for small and medium-size companies --
Minitrends for large companies --
Part IV: Prospering from minitrends --
Selecting a minitrend for exploitation --
Developing a minitrend exploitation scheme --
Putting the exploitation scheme into action --
Part V: Becoming a minitrends master --
Here's the so what!
Book collaborator Carrie Vanston has many years of experience in public relations, marketing, and sales at Technology Futures, Inc. and in the entertainment industry. Because the successful exploitation of a Minitrend requires effective marketing, she brings a distinct real-world quality to the book, particularly in the media communications and social media areas. Her easy sense of style and readability helps the
9781884154362 (pbk.) 1884154360 (pbk.)
Éxito en los negocios
Innovaciones tecnológicas
Autorrealización (Psicología)
HF 5386 / V281m 2010
658.4/09
Minitrends : how innovators & entrepreneurs discover & profit from business & technology trends / by John H. Vanston with Carrie Vanston. - Austin, Tex. : Technology Futures, Inc., 2010. - xxii, 190 p. ; ill. ; 23 cm.
"Between megatrends & microtrends lie minitrends: emerging business opportunities in the new economy." Includes index.
Part I: The value of minitrends --
Importance of minitrends --
Part II: Uncovering minitrends --
Searching for minitrends --
Where to search for minitrends --
Part III: Some attractive minitrends --
Minitrends for individuals --
Minitrends for small and medium-size companies --
Minitrends for large companies --
Part IV: Prospering from minitrends --
Selecting a minitrend for exploitation --
Developing a minitrend exploitation scheme --
Putting the exploitation scheme into action --
Part V: Becoming a minitrends master --
Here's the so what!
Book collaborator Carrie Vanston has many years of experience in public relations, marketing, and sales at Technology Futures, Inc. and in the entertainment industry. Because the successful exploitation of a Minitrend requires effective marketing, she brings a distinct real-world quality to the book, particularly in the media communications and social media areas. Her easy sense of style and readability helps the
9781884154362 (pbk.) 1884154360 (pbk.)
Éxito en los negocios
Innovaciones tecnológicas
Autorrealización (Psicología)
HF 5386 / V281m 2010
658.4/09