Big think strategy : how to leverage bold ideas and leave small thinking behind /
Schmitt, Bernd,.
Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd Schmitt - Boston, Mass. : Harvard Business School Press, 2007 - 177 p.; ill.; 24 cm
Big think and the Trojan horse --
Sourcing ideas : steaks and sacred cows --
Evaluating ideas : how to dig for the gems --
Turning ideas into strategy : what would Mahler do? --
Executing big think : how to pull the ship over the mountain --
Leading big think : guts, passion--or just a robot? --
Sustaining big think : from Sisyphus to Odysseus.
Shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. This book helps overcome institutionalized 'small think' - the inertia, the narrow-mindedness, and the aversion to risk that block true innovation.
9781422103210
Creatividad en los negocios.
Política mundial --Siglo XXI
Éxito en los negocios
HD 53 / S355b 2007
658.4012
Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd Schmitt - Boston, Mass. : Harvard Business School Press, 2007 - 177 p.; ill.; 24 cm
Big think and the Trojan horse --
Sourcing ideas : steaks and sacred cows --
Evaluating ideas : how to dig for the gems --
Turning ideas into strategy : what would Mahler do? --
Executing big think : how to pull the ship over the mountain --
Leading big think : guts, passion--or just a robot? --
Sustaining big think : from Sisyphus to Odysseus.
Shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. This book helps overcome institutionalized 'small think' - the inertia, the narrow-mindedness, and the aversion to risk that block true innovation.
9781422103210
Creatividad en los negocios.
Política mundial --Siglo XXI
Éxito en los negocios
HD 53 / S355b 2007
658.4012