How to write short : word craft for fast times /
Clark, Roy Peter, 1948-
How to write short : word craft for fast times / Word craft for fast times by Roy Peter Clark. - viii, 264 pages ; 21 cm.
Includes index.
Introduction: When words are worth a thousand pictures --
I. How to write short : Collect short writing --
Study short writing wherever it finds you --
Read for focus --
Practice reading at a glance --
Follow the work of short writers --
Write in the margins --
Embrace the lyric --
No dumping --
Tap the power of two --
Learn to balance --
Give weight to one side --
Change your pace --
Hit your target --
Count to three --
Inject the juice of parallels --
Tweak the predictable --
Vary hard and soft words --
Join the six-word discipline --
Cut it short --
Add by contraction --
Excerpt--
but in context --
Surprise with brevity --
II. How to write short with a purpose : Enshrine --
Crack wise --
Sound wise --
Sell --
Entice --
Surprise with content --
Reframe messages as dialogue --
Marry words with pictures --
Summarize and define --
List --
Report and narrate --
Title --
Protect against the misuses of short writing --
A few final words : 441 to be exact.
"In "How to write short", Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, "How to write short", guides writers to crafting brilliant prose, even in 140 characters."
9780316204323 (pbk.) 0316204323 (pbk.)
English language--Rhetoric.
Report writing.
Inglés--Retórica
Redacción de informes
PE 1408 / C594h 2014
808/.042
How to write short : word craft for fast times / Word craft for fast times by Roy Peter Clark. - viii, 264 pages ; 21 cm.
Includes index.
Introduction: When words are worth a thousand pictures --
I. How to write short : Collect short writing --
Study short writing wherever it finds you --
Read for focus --
Practice reading at a glance --
Follow the work of short writers --
Write in the margins --
Embrace the lyric --
No dumping --
Tap the power of two --
Learn to balance --
Give weight to one side --
Change your pace --
Hit your target --
Count to three --
Inject the juice of parallels --
Tweak the predictable --
Vary hard and soft words --
Join the six-word discipline --
Cut it short --
Add by contraction --
Excerpt--
but in context --
Surprise with brevity --
II. How to write short with a purpose : Enshrine --
Crack wise --
Sound wise --
Sell --
Entice --
Surprise with content --
Reframe messages as dialogue --
Marry words with pictures --
Summarize and define --
List --
Report and narrate --
Title --
Protect against the misuses of short writing --
A few final words : 441 to be exact.
"In "How to write short", Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, "How to write short", guides writers to crafting brilliant prose, even in 140 characters."
9780316204323 (pbk.) 0316204323 (pbk.)
English language--Rhetoric.
Report writing.
Inglés--Retórica
Redacción de informes
PE 1408 / C594h 2014
808/.042