Sell local, think global : 50 innovative ways to make a chunk of change and grow your business /

Mizrahi, Olga

Sell local, think global : 50 innovative ways to make a chunk of change and grow your business / 50 innovative ways to make a chunk of change and grow your business Fifty innovative ways to make a chunk of change and grow your business by Olga Mizrahi. - 256 pages : illustrations ; 23 cm

Includes index.

Introduction: local is no longer strictly defined by geography --
Suggestions for use: making the most out of our time together --
Change your message: creating a UVP to make marketing magic --
Change your offline marketing: bringing print to life --
Change your website: examining the audience --
Change your analytics: measuring with meaning --
Change your online marketing: standing to deliver --
Change your sales: how e-commerce gobbled up sales --
Change your reviews: joining the conversation --
Change your social media value: eavesdropping on the market --
Change your mobile presence: going SoLoMo (social, local, and mobile) --
Change your future: riding the perpetual whitewater.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to clearly state your difference to the world--and your neighborhood--while confidently selling yourself and your business. --Publisher's description.

9781601633408 1601633408

2014028056


Small business marketing.
Marketing.
Internet marketing.
Small business--Growth.
Pequeña y mediana empresa --Mercadeo
Pequeña y mediana empresa --Crecimiento
Mercadeo por internet
Marketing en Internet

HF 5415.13 / M685s 2015

658.8