Machine, platform, crowd : harnessing our digital future /

McAfee, Andrew Paul, 1967-

Machine, platform, crowd : harnessing our digital future / Andrew McAfee & Erik Brynjolfsson. - First edition. - 402 pages : illustrations ; 25 cm

Includes bibliographical references (pages 335-377) and index.

The triple revolution
1. Mind and machine, The hardest thing to accept about ourselves ; Our most mind-like machines ; Hi, Robot ; Where technology and industry still need humanity
2. Product and platform. The toll of a new machine ; Paying complements, and other smart strategies ; The match game: why platforms excel ; Do products have a prayer?
3. Core and crowd. That escalated quickly: the emergence of the crowd ; Why the expert you know is not the expert you need ; The dream of decentralizing all the things ; Are companies passé? (hint: no) ; Economies and societies beyond computation

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives."-- Amazon.com

9780393254297 (hardcover) 0393254291 (hardcover)

2017016682


Information technology--Economic aspects.
Desarrollo económico --Innovaciones tecnológicas
Tecnologías de la información --Aspectos económicos
Tecnologías de la información--Aspectos sociales
Information technology--Social aspects.
Economic development--Technological innovations.

HC 79 / M478m 2017

303.48/33