Multimedia learning /

Mayer, Richard E., 1947-

Multimedia learning / Richard E. Mayer. - 2nd edition - Cambridge ; New York : Cambridge University Press, 2009. - xiii, 304 pages : illustrations ; 24 cm illustrations ; 24 cm.

Includes bibliographical references (p. 281-294) and indexes.

Richard E. Mayer examines whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning

9780521735353 (pbk.) 0521735351 (pbk.)

2008021185

GBA8C6288 bnb

014794171 Uk


Computer-assisted instruction.
Enseñanza asistida por computador
Enseñanza audiovisual
Interactive multimedia.
Multimedia interactiva

LB 1028.5 / M468m 2009

371.33/467