Entrepreneurship for dummies /

Allen, Kathleen R., 1949-

Entrepreneurship for dummies / by Kathleen Allen. - Foster City, CA : IDG Books Worldwide, c2001. - xvii, 361 pages : illustrations ; 24 cm. - For dummies .

Includes index.

Introduction
pt. I: Getting Started in Entrepreneurship
pt. II: Developing your Business Concept
pt. III: Creating a Company
pt. IV: Growing a Company
pt. V: The Part of Tens
Index

Explains how to develop a concept, draft a business plan, research the market, design products, develop a marketing and distribution system, manage growth, and locate financing and legal advice.

9780764552625 (paperback : alk. paper) 0764552627


Entrepreneurship.
New business enterprises--Management.
Emprendimiento
Nuevas empresas comerciales --Administración

HB 615 / A427e 2001

658.4/21