Weightless wealth : finding your real value in a future of intangible assets /

Andriessen, Daniel

Weightless wealth : finding your real value in a future of intangible assets / Finding your real value in a future of intangible assets / Daniel Andriessen, René Tissen. Daniel Andriessen, René Tissen. - London ; New York : Financial Times Prentice Hall, 2000. - x, 197 pages : ill. ; 24 cm.

"First published in Great Britain in 2000."--T.p. verso

Includes bibliographical references and indexes.

Foreword --The hidden magic -- Get to grips -- Examine your core -- Assess your strengths.


"Weightless Wealth introduces a practical methodology that unlocks the hidden value of intangible assets and helps direct your business to release its full potential. For the first time, there is a way to bridge the gap between your company's core competencies - its hidden value - and its future potential." "This book will help your business to: identify its most important intangible assets and reveal their power; measure its value and use this for strategic decision making; and reveal the real potential of its intangible assets and benchmark them with other players in the market."--Jacket

0273649221


Intangible property.
Bienes intangibles --Aspectos económicos
Intellectual capital.
Capital Intelectual
Knowledge management.
Capital humano.
Intangible property--Accounting.
Corporations--Valuation.
Corporaciones--Valoraciones

HD 53 / A573w 2000

658.15