Start your own business : the only startup book you'll ever need /

Start your own business : the only startup book you'll ever need / Rieva Lesonsky, Entrepreneur Media, Inc - 3rd edition. - 778 pages : illustrations ; 23 cm

Revised edition of Start your own business : the only startup book you'll ever need, 5th ed., published in 2010. Includes index.

Taking the plunge: Get ready to be an entrepreneur
Good idea!: How to get an idea for your business
Good timing: Should you launch your business part or full time?
Build it or buy it?: Starting a business vs. buying one
Choose your target: Defining your market
If you build it, will they come?: Conducting market research
The name game: Naming your business
Make it legal: Choosing a business structure
Plan of attack: Creating a winning business plan
Call in the pros: Hiring a lawyer and an accountant
All in the family: Financing starts with yourself and friends and relatives
Nothing ventured, nothing gained: How to find and attract investors
Looking for loans: The ins and outs of debt financing
Fed funds: How to get government loans
What's your deal?: Negotiating successfully / Cliff Ennico
Site seeking: Choosing a location for your business
Looking good: Creating a professional image
Stock answers: The lowdown on inventory
It's in the mail: Setting up mailing systems
Charging ahead: Offering your customers credit
Cover your assets: Getting business insurance
Staff smarts: Hiring employees
Perk up: Setting employee policies and benefits
Buyer's guide: Business equipment basics
Business 24/7: Using technology to boost your productivity
Net works: Building your company website
Keep in touch: Using technology to stay connected
Brand aid: Building a brand
Marketing genius: Advertising and marketing your business
Talking points: How to promote your business
Sell it!: Effective selling techniques
Now serving: Offering superior customer service
Net sales: Online advertising and marketing
Social studies: Social media marketing
Can you relate?: Social media networking
Keeping score: The basics of bookkeeping / J. Tol Broome Jr
Making a statement: How to create financial statements / J. Tol Broome Jr
On the money: Effectively managing your finances / J. Tol Broome Jr
Pay day: How to pay yourself
Tax talk: What you need to know about your taxes / Joan Szabo
Appendix: Business and government resources

Whether you're just thinking about starting a business, have taken the first steps, or already own your own business, this comprehensive, easy-to-understand guide can help ensure your success. Written in a friendly, down-to-earth style, Start Your Own Business walks you through every step of the start-up process, from evaluating your business idea to laying the groundwork to running day-to-day operations. You'll learn how to conduct market research, choose a business structure, create a winning business plan, handle your bookkeeping and taxes, run your business from home, and much more. Dozens of sample forms, work sheets, charts, graphs and illustrations make understanding even the most complex business issues a breeze. Book jacket."

9781932156652 1932156658

2014035843


New business enterprises--Management.
Nuevas empresas comerciales --Gestión
Nuevas empresas --Administración
Small business--Management.
Pequeñas empresas

HD 62.5 / S796 2004

658/.041