The media of mass communication /

Vivian, John

The media of mass communication / John Vivian. - 7th edition - Boston : Pearson/Allyn & Bacon, 2005. - xxvii, 516 pages : illustrations (chiefly color) ; 28 cm + 1 CD-ROM (4 3/4 in.)

Includes index. Accompanying CD-ROM contains ... "two additional chapters: Chapter 22, 'Visual messages, ' and Chapter 23, 'Media and political systems.'"--Page xxii

Mass Media
Books
Magazines
Newspapers
Recordings
Movies
Radio
Television
The Web
News
Public Relations
Advertising
Entertainment
Media Research
Mass Communication
Mass Media Effects
Mass Media and Society
Global Mass Media
Mass Media and Governance
Mass Media Law
Ethics and the Mass Media
Visual Messages
Media and Political Systems

0205418481 9780205418480

2001022606


Mass media.
Medios de comunicación de masas
Medios de comunicación de masas--Innovaciones tecnológicas
Medios de comunicación--Aspectos sociales

P 90 / V858m 2005

302.23