Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge /
King, Katie, 1967-
Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King. - x, 207 pages ; 24 cm
Includes bibliographical references (pages 197-200) and index.
The AI wake-up call : the strategic transition of marketing
The personalization paradox: global appetite for AI and the changing customer journey
Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region
Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment
Transformational marketing and AI in North America : case studies from banking and retail
Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East
Framework for success: democratization of AI
The new marketing paradigm : reinventing the role of marketing, ethics and transparency
The future of marketing has arrived: AI's wider impact on education, policy and politics
Bibliography
Index
Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly.
9780749483395 (pbk.) 0749483393 (pbk.)
2018050071
Marketing--Technological innovations.
Mercadeo--Innovaciones tecnológicas
Mercadeo digital
Artificial intelligence.
Inteligencia artificial
HF 5415.1265 / K53u 2019
658.800285/63
Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King. - x, 207 pages ; 24 cm
Includes bibliographical references (pages 197-200) and index.
The AI wake-up call : the strategic transition of marketing
The personalization paradox: global appetite for AI and the changing customer journey
Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region
Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment
Transformational marketing and AI in North America : case studies from banking and retail
Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East
Framework for success: democratization of AI
The new marketing paradigm : reinventing the role of marketing, ethics and transparency
The future of marketing has arrived: AI's wider impact on education, policy and politics
Bibliography
Index
Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly.
9780749483395 (pbk.) 0749483393 (pbk.)
2018050071
Marketing--Technological innovations.
Mercadeo--Innovaciones tecnológicas
Mercadeo digital
Artificial intelligence.
Inteligencia artificial
HF 5415.1265 / K53u 2019
658.800285/63