The catalyst : how to change anyone's mind /
Berger, Jonah, 1981-
The catalyst : how to change anyone's mind / Jonah Berger. - x, 270 pages : illustrations ; 22 cm.
Includes bibliographical references (pages 243-258) and index.
"From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind"--
9781982108601 9781982108649
2019044601
Change (Psychology)
Persuasion (Psychology)
BF637.C4 / B496c 2020
303.3/42
The catalyst : how to change anyone's mind / Jonah Berger. - x, 270 pages : illustrations ; 22 cm.
Includes bibliographical references (pages 243-258) and index.
"From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind"--
9781982108601 9781982108649
2019044601
Change (Psychology)
Persuasion (Psychology)
BF637.C4 / B496c 2020
303.3/42