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Aaker, David A

Strategic market management / David A. Aaker. - 9th ed. - Hoboken, NJ : Wiley, c2011. - ix, 341 pages : illustration ; 23 cm.

Previous ed.: 2008.

Includes bibliographical references and index.


Chapter 1 Strategic Market Management: An Overview
Part I STRATEGIC ANALYSIS
Chapter 2 External and Customer Analysis
Chapter 3 Competitor Analysis
Chapter 4 Market/Submarket Analysis
Chapter 5 Environmental Analysis and Strategic Uncertainty
Chapter 6 Internal Analysis
Part II CREATING AND IMPLEMENTING STRATEGIES
Chapter 7 Creating Advantage: Synergy and Commitment vs. Opportunism vs. Adaptability
Chapter 8 Alternative Value Propositions
Chapter 9 Building and Managing Brand Equity
Chapter 10 Energizing the Business
Chapter 11 Leveraging the Business
Chapter 12 Creating New Businesses
Chapter 13. Global Strategies
Chapter 14 Setting priorities for Businesses and brands
The Exit, Milk, and Consolidate Options
Chapter 15 From Silos to Synergy
Harnessing the Organization
Hobart
Dove
Competing Against Wal-Mart
Contemporary Art
Sony vs. iPod

Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.

ISBN: 9780470317242 (pbk.) 0470317248 (pbk.)

LCCN: 2011381075

Nat. Bib. No.: GBA996650 bnb

Nat. Bib. Agency Control No.: 015385210 Uk

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

LC Class. No.: HF5415.13 / .A23 2011

Dewey Class. No.: 658.8