The handbook of European intellectual property management : developing, managing and protecting your company's intellectual property /
Jolly, Adam.
The handbook of European intellectual property management : developing, managing and protecting your company's intellectual property / Adam Jolly & Jeremy Philpott. - London ; Philadelphia : Kogan Page, 2007. - xl, 434 p. : ill. (some col.) ; 25 cm.
"In association with European Patent Office." Includes index.
Europe's IP architecture -- The strategic role of IP in European business -- IP in the knowledge economy -- IP and open innovation -- Managing patents as assets -- Europe's different IP cultures -- Patents -- Trade marks -- Copyright in Europe -- Designs -- Utility models -- Trade secrets -- Innovation rights -- Building an international knowledge business -- IP and proof of concept -- Business-university collaboration -- Managing IP in collaborative ventures -- Licensing as a growth strategy in Europe -- Innovation support in the new Europe -- Creating a patent position in Europe -- European patents : differences from the United States -- Prior art searching -- Portfolio building -- Patent exceptions -- Patent clearances -- Patents on a budget -- Issues in European copyright -- Copyright and the digital economy -- Digital policy management -- Digital distribution and Creative Commons -- Taking products and services to market across Europe -- Managing brand and design portfolios in Europe -- Building a strong (European) trade mark -- Defending brands -- Intellectual assets management -- Inventions by employees -- IP and the web -- Database rights -- Valuing IP, intangibles and goodwill -- Brand valuation -- The monetization of intellectual property -- Patent evaluation -- Raising finance through IP -- Investors and IP risks -- IP and acquisitions -- IP and private equity -- Germany -- The United Kingdom -- France -- Italy -- Spain -- The Nordic countries -- Benelux -- Ireland -- The accession states -- Litigation strategies for European IP registered rights -- Differences in patent litigation -- Opposition at the European Patent Office -- IP insurance..
0749449888 (cloth) 9780749449889 (cloth) 0749452137 9780749452131
2007016444
GBA716374 bnb
013683533 Uk
Intellectual property--Europe.
Intellectual property.
K1401 / .J65 2007 / J75 2007
346.2404/8
The handbook of European intellectual property management : developing, managing and protecting your company's intellectual property / Adam Jolly & Jeremy Philpott. - London ; Philadelphia : Kogan Page, 2007. - xl, 434 p. : ill. (some col.) ; 25 cm.
"In association with European Patent Office." Includes index.
Europe's IP architecture -- The strategic role of IP in European business -- IP in the knowledge economy -- IP and open innovation -- Managing patents as assets -- Europe's different IP cultures -- Patents -- Trade marks -- Copyright in Europe -- Designs -- Utility models -- Trade secrets -- Innovation rights -- Building an international knowledge business -- IP and proof of concept -- Business-university collaboration -- Managing IP in collaborative ventures -- Licensing as a growth strategy in Europe -- Innovation support in the new Europe -- Creating a patent position in Europe -- European patents : differences from the United States -- Prior art searching -- Portfolio building -- Patent exceptions -- Patent clearances -- Patents on a budget -- Issues in European copyright -- Copyright and the digital economy -- Digital policy management -- Digital distribution and Creative Commons -- Taking products and services to market across Europe -- Managing brand and design portfolios in Europe -- Building a strong (European) trade mark -- Defending brands -- Intellectual assets management -- Inventions by employees -- IP and the web -- Database rights -- Valuing IP, intangibles and goodwill -- Brand valuation -- The monetization of intellectual property -- Patent evaluation -- Raising finance through IP -- Investors and IP risks -- IP and acquisitions -- IP and private equity -- Germany -- The United Kingdom -- France -- Italy -- Spain -- The Nordic countries -- Benelux -- Ireland -- The accession states -- Litigation strategies for European IP registered rights -- Differences in patent litigation -- Opposition at the European Patent Office -- IP insurance..
0749449888 (cloth) 9780749449889 (cloth) 0749452137 9780749452131
2007016444
GBA716374 bnb
013683533 Uk
Intellectual property--Europe.
Intellectual property.
K1401 / .J65 2007 / J75 2007
346.2404/8