Business stripped bare : adventures of a global entrepreneur /

Branson, Richard.

Business stripped bare : adventures of a global entrepreneur / Richard Branson. - London : New York : Virgin Books ; Distributed by Macmillan, 2008. - ix, 342 p. ; 25 cm.

Includes index.

Introduction -- People: Find Good People - Set Them Free -- Brand: Flying the Flag -- Delivery: Special Delivery -- Learning from Mistakes and Setbacks: Damage Report -- Innovation: A Driver for Business -- Entrepreneurs and Leadership: Holding on and Letting Go -- Social Responsibility: Just Business -- Epilogue: Success.

For the first time, the billionaire entrepreneur reveals the secrets of his success and shares the lessons he's learned along the way. Includes all-new material including never-before-seen diary and notebook entries from Branson's personal archive.

1905264429 9781905264421 9781905264438 (hbk.) 1905264437 (hbk.) 9780753515020 (pbk.) 0753515024 (pbk.)

GBA883804 bnb

014657494 Uk


Branson, Richard.


Virgin Group.


Entrepreneurship.
Success in business.

HB 615 / B821b 2008

338.04092