Relaunch : how to stage an organizational comeback /
Rutland, Mark.
Relaunch : how to stage an organizational comeback / Mark Rutland. - First edition. - Colorado Springs, Colorado : David C. Cook, c2013 - 206, p. ; 22 cm.
Part 1. Learning the art of leadership : 1. My mother’s flower beds -- 2. Dream day and Mrs. Burkett -- 3. My turnaround leadership journey -- 4. Before the nuts and bolts: leadership as an art. Part 2. The seven steps of the turnaround : 5. Step 1: Facing institutional reality -- 6. Step 2: Communicating a vision -- 7. Step 3: Align market, message, and medium -- 8. Step 4: Creating an executable strategy -- 9. Step 5: Shifting culture -- 10. Step 6: Keeping an eye on quality -- 11. Step 7: Measuring and celebrating success. Part 3. Building the turnaround team : 12. Hiring for a turnaround -- 13. The troubling art of firing -- 14. Forming a board -- Epilogue: the inner life of a turnaround leader.
9781434705754 9780781409599
2012953800
Corporate turnarounds.
Organizational change.
Leadership.
Liderazgo empresarial.
Cambio organizacional.
Exito administrativo.
HD 58.8 / R978r 2013
658.3145
Relaunch : how to stage an organizational comeback / Mark Rutland. - First edition. - Colorado Springs, Colorado : David C. Cook, c2013 - 206, p. ; 22 cm.
Part 1. Learning the art of leadership : 1. My mother’s flower beds -- 2. Dream day and Mrs. Burkett -- 3. My turnaround leadership journey -- 4. Before the nuts and bolts: leadership as an art. Part 2. The seven steps of the turnaround : 5. Step 1: Facing institutional reality -- 6. Step 2: Communicating a vision -- 7. Step 3: Align market, message, and medium -- 8. Step 4: Creating an executable strategy -- 9. Step 5: Shifting culture -- 10. Step 6: Keeping an eye on quality -- 11. Step 7: Measuring and celebrating success. Part 3. Building the turnaround team : 12. Hiring for a turnaround -- 13. The troubling art of firing -- 14. Forming a board -- Epilogue: the inner life of a turnaround leader.
9781434705754 9780781409599
2012953800
Corporate turnarounds.
Organizational change.
Leadership.
Liderazgo empresarial.
Cambio organizacional.
Exito administrativo.
HD 58.8 / R978r 2013
658.3145