Tata : the evolution of a corporate brand /
Witzel, Morgen, 1960-
Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan. - New Delhi : Penguin Portfolio, 2010. - xvii, 222 p. : ill. ; 24 cm.
Includes bibliographical references (p. 206-210) and index.
From values to value --- The man who saw tomorrow --- A trust for the people --- Changiing the face of Tata --- Brand symbiosis --- Tata and its customers --- Tata's people: the employer brand --- The Tata financial brand --- We don't do Philanthropy --- Not just a brand story.
9780670084067 0670084069
Tata Group--Public relations.
Grupo Tata --Relaciones públicas
Corporate image--India.
Imagen corporativa--India
Branding (Marketing)--India.
Branding (Mercadeo)
Marcas de fábrica--India
Creative ability in business--India.
Aptitud creativa en los negocios--India
HD 59.6 / W833t 2010
659.2
Tata : the evolution of a corporate brand / Morgen Witzel ; foreword by Ram Charan. - New Delhi : Penguin Portfolio, 2010. - xvii, 222 p. : ill. ; 24 cm.
Includes bibliographical references (p. 206-210) and index.
From values to value --- The man who saw tomorrow --- A trust for the people --- Changiing the face of Tata --- Brand symbiosis --- Tata and its customers --- Tata's people: the employer brand --- The Tata financial brand --- We don't do Philanthropy --- Not just a brand story.
9780670084067 0670084069
Tata Group--Public relations.
Grupo Tata --Relaciones públicas
Corporate image--India.
Imagen corporativa--India
Branding (Marketing)--India.
Branding (Mercadeo)
Marcas de fábrica--India
Creative ability in business--India.
Aptitud creativa en los negocios--India
HD 59.6 / W833t 2010
659.2