Redefining global strategy : crossing borders in a world where diferrences still matter /
Ghemawat, Pankaj
Redefining global strategy : crossing borders in a world where diferrences still matter / Pankaj Ghemawat. - Boston, Mass. : Harvard Business School Press, 2007. - xii, 257 p. : ill ; 24 cm. - Strategy / Harvard Business School Press .
Bibliografija: p. 231-247.
Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started.
9781591398660
International business enterprises--Management.
Strategic planning.
Intercultural communication.
Empresas internacionales--Administracion.
Planificacion estrategica.
Comunicacion intercultural.
Competencia economica.
HD 62.4 / G412r 2007
Redefining global strategy : crossing borders in a world where diferrences still matter / Pankaj Ghemawat. - Boston, Mass. : Harvard Business School Press, 2007. - xii, 257 p. : ill ; 24 cm. - Strategy / Harvard Business School Press .
Bibliografija: p. 231-247.
Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started.
9781591398660
International business enterprises--Management.
Strategic planning.
Intercultural communication.
Empresas internacionales--Administracion.
Planificacion estrategica.
Comunicacion intercultural.
Competencia economica.
HD 62.4 / G412r 2007