Brands and branding /

Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. - London : Profile Books, 2003. - xv, 256 p. : ill. (some col.) ; 22 cm. - The economist series .

Includes bibliographical references and index.

1576601471 (alk. paper) 1861976642 186197664X

2003063819


Brand name products.
Brand name products--Marketing.
Brand name products--Management.
Brand name products--Forecasting.

HD 69 / B819 2003

658.8/27