Emotional branding : the new paradigm for connecting brands to people /
Gobé, Marc.
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. - Updated and rev. ed. - New York : Allworth Press, c2009. - xxxiv, 325 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781581156720 1581156723
2009037541
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
Marcas de empresas--Mercadeo.
Preferencias de los consumidores.
Comportamiento del consumidor.
HD 69 / G574e 2009
658.8/27
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. - Updated and rev. ed. - New York : Allworth Press, c2009. - xxxiv, 325 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781581156720 1581156723
2009037541
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
Marcas de empresas--Mercadeo.
Preferencias de los consumidores.
Comportamiento del consumidor.
HD 69 / G574e 2009
658.8/27