Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. - Hoboken, N.J. : Wiley, c2005. - xvii, 334 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780471690160 (cloth) 0471690163 (cloth)

2005007457


Brand name products.
Brand name products--Marketing.
Brand name products--Management.
Customer relations--Management.

HD 69 / K29 2005

658.8/27