Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxi, 692 p. : col. ill. ; 27 cm.

9780131888593 (casebound) 0131888595 (casebound)

2007003552


Brand name products--Management.
Marcas de fábrica.
Marcas de fábrica--Administración.
Marcas de fábrica--Mercadeo.

HD 69 / K29s 2008

658.8/27