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Marketing of services : quality dimensions /

Gupta, Garima

Marketing of services : quality dimensions / Garima Gupta; foreword Sanjay K. Jain. - New Delhi, India : New Century Publications, 2011. - xvii, 206 p. ; 23 cm. - Business and Management .

Includes bibliographical references (p. [167]-200) and index.

ISBN: 9788177082562 (hbk.) 8177082566

LCCN: 2011414243

Subjects--Topical Terms:
Service industries--Marketing.--India
Service industries--Quality control.--India
Industrias de servicios.
Mercadeo de servicios profesionales.
Industrias de servicios--India

LC Class. No.: HD 9987 / G977m 2011

Dewey Class. No.: 658.800954

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