The digital transformation playbook : rethink your business for the digital age /
Rogers, David L., 1970-
The digital transformation playbook : rethink your business for the digital age / David L. Rogers. - xi, 278 pages : 24 cm
Includes bibliographical references and index.
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
9780231175449 (cloth : alk. paper) 0231175442
Technological innovations--Management.
Innovaciones tecnológicas--Administración
Information technology--Management.
Tecnología de la información--Administración
New products.
Productos nuevos
Strategic planning.
Política mundial --Siglo XXI
HD 45 / R725d 2016
658.4/062
The digital transformation playbook : rethink your business for the digital age / David L. Rogers. - xi, 278 pages : 24 cm
Includes bibliographical references and index.
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
9780231175449 (cloth : alk. paper) 0231175442
Technological innovations--Management.
Innovaciones tecnológicas--Administración
Information technology--Management.
Tecnología de la información--Administración
New products.
Productos nuevos
Strategic planning.
Política mundial --Siglo XXI
HD 45 / R725d 2016
658.4/062