Disrupt : think the unthinkable to spark transformation in your business /
Williams, Luke, 1971-
Disrupt : think the unthinkable to spark transformation in your business / Luke Williams. - Upper Saddle River, N.J. : FT Press, c2011. - x, 198 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Introduction 1 Disruptive Thinking: The Revolution is in Full Swing PART I: The Hypotheses, the Opportunity, and the Ideas Chapter 1 16 Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End Chapter 2 38 Discovering a Disruptive Opportunity: Explore the Least Obvious Chapter 3 76 Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors PART II: The Solution and the Pitch Chapter 4 106 Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer Chapter 5 142 Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual Epilogue 171 An Instinct for Change: Look Where No One Else is Looking Quick Reference Guide 173 Process Summary Endnotes 183 Index 191
This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.
9780137025145 (hardback : alk. paper) 0137025149 (hardback : alk. paper)
2010033361
Organizational change.
Creative ability in business.
Disruptive technologies.
Success in business.
HD58.8 / W724 2011
658.4/063
Disrupt : think the unthinkable to spark transformation in your business / Luke Williams. - Upper Saddle River, N.J. : FT Press, c2011. - x, 198 p. : ill. ; 23 cm.
Includes bibliographical references and index.
Introduction 1 Disruptive Thinking: The Revolution is in Full Swing PART I: The Hypotheses, the Opportunity, and the Ideas Chapter 1 16 Crafting a Disruptive Hypothesis: Be Wrong at the Start, to be Right at the End Chapter 2 38 Discovering a Disruptive Opportunity: Explore the Least Obvious Chapter 3 76 Generating a Disruptive Idea: Unexpected Ideas Have Fewer Competitors PART II: The Solution and the Pitch Chapter 4 106 Shaping a Disruptive Solution: Novelty for Novelty's Sake is a Resource Killer Chapter 5 142 Making a Disruptive Pitch: Under Prepare the Obvious, Over Prepare the Unusual Epilogue 171 An Instinct for Change: Look Where No One Else is Looking Quick Reference Guide 173 Process Summary Endnotes 183 Index 191
This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.
9780137025145 (hardback : alk. paper) 0137025149 (hardback : alk. paper)
2010033361
Organizational change.
Creative ability in business.
Disruptive technologies.
Success in business.
HD58.8 / W724 2011
658.4/063