Traction : how any startup can achieve explosive customer growth /
Weinberg, Gabriel, 1979-
Traction : how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares. - xiii, 222 pages ; 23 cm
Includes index.
Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.
"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
9781591848363 (hbk) 1591848369
New business enterprises.
Marketing--Management.
Success in business.
Nuevas empresas
Administración de mercadeo
Éxito en los negocios
HD 62.5 / W423t 2015
658.1/1
Traction : how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares. - xiii, 222 pages ; 23 cm
Includes index.
Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index.
"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com.
9781591848363 (hbk) 1591848369
New business enterprises.
Marketing--Management.
Success in business.
Nuevas empresas
Administración de mercadeo
Éxito en los negocios
HD 62.5 / W423t 2015
658.1/1