Winning in emerging markets : a road map for strategy and execution /
Khanna, Tarun.
Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock. - Boston, Mass. : Harvard Business Press, c2010. - xii, 246 p. ; 24 cm.
Includes bibliographical references (p. 217-230) and index.
Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
9781422166956 (alk. paper)
2009036019
Commerce.
Comercio
International business enterprises.
Globalization--Economic aspects.
Marketing--Management.
HF 1008 / K45w 2010
658.4/012091724
Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock. - Boston, Mass. : Harvard Business Press, c2010. - xii, 246 p. ; 24 cm.
Includes bibliographical references (p. 217-230) and index.
Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
9781422166956 (alk. paper)
2009036019
Commerce.
Comercio
International business enterprises.
Globalization--Economic aspects.
Marketing--Management.
HF 1008 / K45w 2010
658.4/012091724