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Marketing : conceptos y estrategias /

Pride, William M

Marketing : conceptos y estrategias / William M. Pride, O. C. Ferrel - 9 - México : McGraw-Hill, 1997 - xxvii, 877 p.

ISBN: 0395728312

Subjects--Topical Terms:
Mercadeo

LC Class. No.: HF 5415 P947m 1997

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