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Las 22 leyes inmutables del marketing : violarlas sigue siendo un gran riesgo! /

Trout, Jack

Las 22 leyes inmutables del marketing : violarlas sigue siendo un gran riesgo! / Jack Trout, Al Ries, Raúl Peralba - Madrid : McGraw Hill, 2004 - xiii, 187 p.

Nueva edición ampliada y comentada

ISBN: 8448142764

LC Class. No.: HF 5415 T861v 2004

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