Strategic marketing for nonprofit organizations /

Andreasen, Alan R. 1934-

Strategic marketing for nonprofit organizations / Alan Andreasen and Philip Kotler. - Upper Saddle River (New Jersey) : Prentice Hall, cop. 2003. - 536 p.

013041977X 9780130419774


Nonprofit organizations--Marketing.

HF 5415 / A557s 2003

658.802