The marketing gurus : lessons from the best marketing books of all time /
Murray, Chris.
The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries. - New York : Portfolio, 2006. - xii, 290 p. : ill. forms. ; 24 cm.
Includes index.
Introduction--- Differentiate or die--- Lateral marketing--- The popcorn report--- Relationship marketing--- Networking with the affluent--- Relentless--- The one to one future--- Up the loyalty ladder--- Scoring points--- How to drive your competition crazy--- Crossing the chasm--- Unleashing the killer app--- The anatomy of buzz--- Purple cow--- Don't think pink--- The discipline of market leaders--- Renovate before you innovate.
1591841054 9781591841050
2005056472
Marketing.
Marketing--Abstracts.
HF 5415 / M981m 2006
658.8
The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries. - New York : Portfolio, 2006. - xii, 290 p. : ill. forms. ; 24 cm.
Includes index.
Introduction--- Differentiate or die--- Lateral marketing--- The popcorn report--- Relationship marketing--- Networking with the affluent--- Relentless--- The one to one future--- Up the loyalty ladder--- Scoring points--- How to drive your competition crazy--- Crossing the chasm--- Unleashing the killer app--- The anatomy of buzz--- Purple cow--- Don't think pink--- The discipline of market leaders--- Renovate before you innovate.
1591841054 9781591841050
2005056472
Marketing.
Marketing--Abstracts.
HF 5415 / M981m 2006
658.8