Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /
Cato, Mac.
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato. - Beverly : Rockport, c2010. - 208 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references.
9781592535170 1592535178
2008039715
Branding (Marketing)
Consumer behavior.
Identity (Psychology)
Emotions--Social aspects.
Communication in marketing.
Creative ability in business.
Marcas de fábrica--Mercadeo
Comportamiento del consumidor.
Marcas de fábrica.
Aptitud creativa en los negocios.
HF 5415.1255 / C366g 2010
658.8/27
Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato. - Beverly : Rockport, c2010. - 208 p. : ill. (chiefly col.) ; 27 cm.
Includes bibliographical references.
9781592535170 1592535178
2008039715
Branding (Marketing)
Consumer behavior.
Identity (Psychology)
Emotions--Social aspects.
Communication in marketing.
Creative ability in business.
Marcas de fábrica--Mercadeo
Comportamiento del consumidor.
Marcas de fábrica.
Aptitud creativa en los negocios.
HF 5415.1255 / C366g 2010
658.8/27