Beyond 2000 : the future of direct marketing /

Beyond 2000 : the future of direct marketing / [edited by] Jerry I. Reitman ; foreword by James G. Oates. - Lincolnwood, Ill. : NTC Business Books, c1994 - xxv, 268 p. : ill. ; 24 cm.

Includes index.

Strategic challenges for Beyond 2000, p.3 -- Technology and the consumer, p.45 -- Massages for all media, p.109 special applications, p.159.

0844234508 9780844234502

93042158


Direct marketing.
Direct marketing--Forecasting.
Mercadeo.
Administración de ventas.
CRV
Colección René Villarreal

HF 5415.126 / B573 1994

658.8/4