Creating images and the psychology of marketing communication /

Creating images and the psychology of marketing communication / edited by Lynn R. Kahle & Chung-Hyun Kim. - Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006. - xxxv, 405 p. : ill. 24 cm.

Includes bibliographical references and index.

0805852166 (alk. paper)

2005047282


Communication in marketing.
Consumers' preferences--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
Imagery (Psychology)
Brand choice.
Attachment behavior.

Image (Psychology)

HF 5415.1265 / C912 2006

658.8/343