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Online marketing : a customer-led approach /

Gay, Richard.

Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. - Oxford : Oxford University Press, 2007. - xv, 538 p. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780199265855 (pbk.) 0199265852 (pbk.)

LCCN: 2007297157

Nat. Bib. No.: GBA673956 bnb

Nat. Bib. Agency Control No.: 013541083 Uk

Subjects--Topical Terms:
Internet marketing.
Mercadeo por internet.

LC Class. No.: HF 5415.1265 / G285o 2007

Dewey Class. No.: 658.872

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