Facebook marketing : an hour a day /

Treadaway, Chris, 1974-

Facebook marketing : an hour a day / Chris Treadaway, Mari Smith. - Indianapolis : Wiley Pub., 2010. - xx, 291 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.

9780470569641 (pbk. : alk. paper) 0470569646 (pbk. : alk. paper)

2010004712

GBA9A6128 bnb

015408573 Uk


Internet marketing.
Social networks--Computer network resources.
Marketing en internet
Las redes sociales--pc de las red de recursos

HF 5415.1265 / T784f 2010

658.8/72