Marketing strategy /
Ferrell, O. C.
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2005. - xx, 628 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0324201400
2004100230
Marketing--Management.
Marketing--Management--Case studies.
Marketing--Gestión.
Marketing--Gestión--Estudios de caso.
HF 5415.13 / F383m 2005
Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2005. - xx, 628 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0324201400
2004100230
Marketing--Management.
Marketing--Management--Case studies.
Marketing--Gestión.
Marketing--Gestión--Estudios de caso.
HF 5415.13 / F383m 2005