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The manager's guide to competitive marketing strategies /

Paley, Norton.

The manager's guide to competitive marketing strategies / Norton Paley. - 3rd ed. - London : Thorogood, 2006.

Previous ed.: Boca Raton, Fla.: London: St. Lucie Press, 1999.

ISBN: 1854183656 (pbk.) 9781854183651 (pbk.) 1854183702 (hbk.) 9781854183705 (hbk.)

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.
Marketing--Planning--Case studies.
Strategic planning--Case studies.
Mercadeo.
Mercados.
Administración de empresas.

LC Class. No.: HF 5415.13 / P158m 2006

Dewey Class. No.: 658.8

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