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Product management /

Lehmann, Donald R.

Product management / Donald R. Lehmannm, Russell S. Winer. - 4th ed. - New York : McGraw-Hill Irwin, 2005 - xvi, 494 p.

ISBN: 0072865989

Subjects--Topical Terms:
Gestión de productos

LC Class. No.: HF 5415.15 / L523p 2005

Dewey Class. No.: 658.5/6

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