The effective use of market research : how to drive and focus better business decisions /
Birn, Robin.
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn. - 4th ed. - London ; Sterling, VA : Kogan Page, 2004. - xiv, 226 p. ; 24 cm. - Market research in practice . - Market research in practice series. .
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
074944200X
2004002754
Marketing research.
Decision making.
Strategic planning.
Success in business.
Investigación de mercados
La toma de decisiones
La planificación estratégica
El éxito en los negocios
HF 5415.2 / B619e 2004
658.8/3
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn. - 4th ed. - London ; Sterling, VA : Kogan Page, 2004. - xiv, 226 p. ; 24 cm. - Market research in practice . - Market research in practice series. .
Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
074944200X
2004002754
Marketing research.
Decision making.
Strategic planning.
Success in business.
Investigación de mercados
La toma de decisiones
La planificación estratégica
El éxito en los negocios
HF 5415.2 / B619e 2004
658.8/3