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Marketing research : approaches, methods and applications in Europe /

Kent, Raymond A.

Marketing research : approaches, methods and applications in Europe / Ray Kent. - London : Thomson Learning, 2007. - xix, 592 p. : ill. ; 28 cm.

Includes bibliographical references (p. 577-584); includes index.

ISBN: 1844803279 9781844803279

Nat. Bib. No.: GBA805930 bnb

Nat. Bib. Agency Control No.: 014461356 Uk

Subjects--Topical Terms:
Marketing research.
Marketing.

LC Class. No.: HF 5415.2 / K37m 2007

Dewey Class. No.: 658.83

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