Consumer behavior /
Wilkie, William L
Consumer behavior / William L. Wilkie - New York : John Wiley & Sons, 1986 - xx, 705, 16 p.
Consumer behavior as a of consumer of knowledge, 1. -- Marketing's view of consumer behavior, 27. -- The consumer's perspective, 49. -- Consumers as individuals : The consumer information processing approach, 73. -- Cultural trends and the diffusion of innovations, 103. -- Cross-cultural and symbolic dimensions of consumer behavior, 129. -- Social influences on consumer behavior, 153. -- Family influences on consumer behavior, 177. -- Salespersons' influences on consumer behavior, 205. -- Advertising's influence on consumer behavior, 233. -- Situational influences, consumer life-styles, and market segmentation, 271. -- Understanding consumer motivation, 303. -- Consumer personality, psychographics, and involvement, 331. -- Consumer perception (I) : Selecting consumer stimuli, 361. -- Consumer perception (II) : Interpreting consumer stimuli, 385. -- Consumer learning, 417. -- Consumer attitudes, 449. -- Consumer decision processes (I) : Prepurchase issues, 491. -- Consumer decision processes (II) : Purchase decisions, 523. -- Consumer decision processes (III) : Postpurchase decisions, 549. -- Public policy perspectives on consumer behavior, 585. -- Aggregate perspectives of consumer behavior : The consumer marketplace, 615. -- Theoretical background on culture and social stratification, 649. -- Theoretical background on socialization and social influence processes, 683
0471078514
HF 5415.3 W683c 1986
Consumer behavior / William L. Wilkie - New York : John Wiley & Sons, 1986 - xx, 705, 16 p.
Consumer behavior as a of consumer of knowledge, 1. -- Marketing's view of consumer behavior, 27. -- The consumer's perspective, 49. -- Consumers as individuals : The consumer information processing approach, 73. -- Cultural trends and the diffusion of innovations, 103. -- Cross-cultural and symbolic dimensions of consumer behavior, 129. -- Social influences on consumer behavior, 153. -- Family influences on consumer behavior, 177. -- Salespersons' influences on consumer behavior, 205. -- Advertising's influence on consumer behavior, 233. -- Situational influences, consumer life-styles, and market segmentation, 271. -- Understanding consumer motivation, 303. -- Consumer personality, psychographics, and involvement, 331. -- Consumer perception (I) : Selecting consumer stimuli, 361. -- Consumer perception (II) : Interpreting consumer stimuli, 385. -- Consumer learning, 417. -- Consumer attitudes, 449. -- Consumer decision processes (I) : Prepurchase issues, 491. -- Consumer decision processes (II) : Purchase decisions, 523. -- Consumer decision processes (III) : Postpurchase decisions, 549. -- Public policy perspectives on consumer behavior, 585. -- Aggregate perspectives of consumer behavior : The consumer marketplace, 615. -- Theoretical background on culture and social stratification, 649. -- Theoretical background on socialization and social influence processes, 683
0471078514
HF 5415.3 W683c 1986