Consumers /

Arnould, Eric J.

Consumers / Erick Arnould, Linda Price, George Zinkhan - 2nd ed. - Boston : McGraw-Hill, 2004 - xxv, 845 p. - McGraw-Hill - Irwin series in marketing .

0072537140


Consumer behavior.
Consumer behavior--United States.
Comportamiento del consumidor.
20151200

HF 5415.32 / A765c 2004

658.8342